But from clients' standpoints the "I install and new server and set up a new VPN system for you" is roughly as useful as a barber shop on the steps of the guillotine. Clients are seeking business solutions to improve those indicators that show up in boardrooms.
I learned this from Lisa Sasevich who taught me so much about selling authentically. Selling is scary - it forces you to really step out of your comfort zone. The fact is that when you're out there and people are learning from you and enjoying you, some are going to want more of you - be managed it services or products you have to offer. You can "sell" more effortlessly when you make it easy for them to see and take the next step.
Yes, it is possible. You can have sales people who are both sales-oriented as well as technically knowledgeable about your products or services. What they need to do is to come out of their comfort zones. They need to improve their knowledge base and skills when it comes to the tech support I.T aspects of their IT products and services. The focus here is in the message. If you use a more corporate-oriented sales message on engineers or executives more attuned to technical details, you really are not going to generate any B2B leads this way. You will need to approach your marketing campaign differently.
Most small businesses can really be served by a technical generalist. This is someone who knows a lot about a lot. This is someone who can help your network if suddenly it comes down. This person should also be able to troubleshoot computer and server problems. But really, it all comes down to what types of problems you will encounter. For small business, this mostly involves computer problems resulting from viruses, malware, etc. Most users are their worst own enemy and will end up trashing their own systems. You may have the occasional network issue. Software application support may or may not be something you need to consider. The moral of the story here is to assess your potential Managed I.T support uttah needs. This will go a long way to choosing a great match on technical support.
One of the biggest problems in selling our services is lack of patience. It's very common to "try" a marketing effort once, and abandon it immediately out of disappointment at the lack of results. What happens then is a round of single efforts, with no long-term commitment to any marketing strategy. "Marketing" then becomes a series of failed experiments, none of which lasted long enough to give them a fair test of effectiveness. Impatience will never bring you the clients you want. Your target market needs to become familiar with you, your business, and the details of your service. This takes time. Marketing requires patience.
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